If we believe what the 90’s sitcoms say about dads, we’d believe that being a good father involves walking in the door from a long day at work, sitting in a recliner, commanding a child to “bring daddy a beer,” having the other kid bring you the remote, and order our wife to get dinner ready.

Pop-Culture hasn’t painted us dads in a very good light over the years.

But I think we’re different.

Good dads help out. Their kids are their best friends. They show up at school plays and sporting events. They help with homework. And then go grocery shopping… with their kids.

And at the grocery store there’s an entire aisle devoted to a single product. You know when you turn the cart with your 6 year old and 2 year old in tow they will immediately beg for the sugar coated awesomeness of cereal.

There are hundreds of options available and usually the ones with cartoon characters on the box make their way into your basket.

But as the maker of cereal, how do you gain market share? How do you let people know about your awesome new cereal?

Do you tell us how filling it is? How much kids love it? How healthy it is?

Well if you’re like most cereal makers then yes. That’s exactly what you do.

If you’re like the New Peanut Butter Cheerios, you tell a better story!

Thank you Cheerios for telling dad’s every where that the arm-chair dad is dead.

Enjoy.